Toki is an all‑in‑one loyalty platform for Shopify merchants that lets brands create custom point‑earning rules, multi‑tier VIP ladders, and flexible redemption options such as discounts, free products, or experiences. It also includes a built‑in referral engine and branded community spaces, with real‑time analytics to track engagement and ROI, enabling DTC stores to boost repeat purchases and customer lifetime value.
Funding
Funding not disclosed
Founders
Product
Problem
Shopify merchants often struggle to create a cohesive loyalty experience that combines points, tiered rewards, referrals, and community engagement, leading to low repeat purchase rates and missed revenue opportunities.
Solution
Toki offers an all‑in‑one loyalty platform built specifically for Shopify stores. Merchants can define custom earning rules, multi‑tier VIP ladders, and flexible redemption options such as discounts, free products, or exclusive experiences. The platform also includes a referral system that automatically rewards both referrers and new customers, and a community feature that lets brands host branded social spaces for their most loyal shoppers. All components integrate natively with Shopify, sync customer data in real time, and provide analytics dashboards to track engagement, redemption rates, and ROI. Merchants can launch the program in minutes via a one‑click app installation or request custom integration for other e‑commerce platforms.
Target Audience
Primary customers are Shopify merchants and DTC e‑commerce brands seeking to boost repeat purchases, increase customer lifetime value, and build engaged brand communities.
Features
- Customizable point‑earning rules per product, collection, or customer action
- Multi‑tier loyalty ladders with automatic upgrades and tier‑based rewards
- Flexible redemption catalog supporting discounts, free items, experiences, and brand‑specific perks
- Built‑in referral engine with auto‑tracking, reward distribution, and performance reporting
- Branded community spaces for member discussions, feedback, and exclusive events
- Real‑time analytics and reporting on customer activity, redemption rates, and program ROI
- Seamless one‑click Shopify app installation plus support for WooCommerce, Magento, and other platforms