Grassroots Carbon offers pasture map software that enables ranchers to manage land, grazing plans, and soil health, facilitating carbon storage in grasslands. By connecting ranchers with companies seeking carbon credits, the platform provides a financial incentive for regenerative agricultural practices while enhancing soil health.
Funding
Funding not disclosed
Founders
Product
Problem
Ranchers lack accessible tools to track and manage grazing practices, hindering their ability to optimize land and soil health. This makes it difficult to implement regenerative agriculture practices and quantify carbon sequestration potential in grasslands.
Solution
Grassroots Carbon provides a software platform that enables ranchers to manage grazing plans, monitor soil health, and quantify carbon storage on their land. The platform connects ranchers with companies seeking carbon credits, creating a financial incentive for adopting regenerative agricultural practices. By simplifying grazing management and providing accurate predictions, Grassroots Carbon helps ranchers improve land productivity and participate in carbon markets.
Target Audience
The primary target audience includes ranchers with grazing cattle, managing over 500 acres of land in qualifying U.S. areas, who are currently practicing or considering regenerative agriculture. Enterprise companies seeking high-quality carbon removal credits with water, ecosystem, and community co-benefits are also a target audience.
Features
- PastureMap: A desktop and mobile app for grazing management, used by over 20,000 ranchers worldwide
- Ranch qualification review to determine eligibility for the Grassroots Carbon program
- Tools for monitoring and maintaining soil health to optimize carbon drawdown and storage
- Connection to companies seeking high-quality carbon removal credits
- Quantification of carbon storage based on regenerative practices