This company offers an AI-powered mobile marketing platform that automates user acquisition and optimizes campaign performance. Their technology uses inferential algorithms to improve marketing ROI for businesses.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile marketers face challenges in efficiently managing user acquisition campaigns across multiple ad networks due to fragmented data, manual processes, and the complexity of optimizing bids, budgets, and creative assets. This often leads to wasted ad spend, missed opportunities for high-quality user acquisition, and difficulty in accurately forecasting long-term campaign performance.
Solution
Bubbleye offers an AI-powered mobile marketing automation platform designed to streamline and optimize user acquisition efforts. The platform consolidates data from various ad networks and attribution platforms into a unified control center, providing a comprehensive view of campaign performance. Bubbleye's machine-learning algorithms automate bid and budget adjustments, creative asset rotation, and proactive alerting, enabling marketers to focus on strategic initiatives. By accurately forecasting predicted lifetime value (pLTV), Bubbleye empowers data-driven decisions that maximize return on ad spend (ROAS) and drive sustainable growth.
Target Audience
Bubbleye targets mobile app developers, user acquisition managers, and marketing teams seeking to automate and optimize their mobile advertising campaigns for improved efficiency and ROI.
Features
- One-stop data consolidation: Integrates data from ad networks, MMPs, and BI tools via GUI and API for unified reporting.
- Unified UA control center: Manages campaigns, updates bids/budgets, and adjusts network optimizers from a single dashboard.
- Bid & budget automation: Employs rule-based and algorithmic approaches for spend optimization at campaign, geo, and ad group levels.
- Creative automation: Edits videos, uploads assets, cycles creatives, and analyzes asset-level performance across channels.
- pLTV forecasting: Utilizes algorithms to project the future LTV of ad placements, enabling optimization based on long-term value.
- Bubbleye Kraken™: A SaaS platform incorporating all Bubbleye products, allowing for configurable modules and 24/7 campaign monitoring.
- Proactive alerting: Notifies users of campaign issues based on spend or performance changes.
- Real-time video editing: Edits videos on the fly, adds overlays/captions, converts aspect ratios, and re-orders scenes.