Motives provides an AI‑powered platform that automates qualitative research, generating interview guides, recruiting participants, conducting 60‑minute video interviews, and delivering transcribed, sentiment‑analyzed reports within 48 hours. The solution offers interactive dashboards, exportable decks, and API integration for brand and marketing teamsto obtain rapid, scalable consumer insights for product, creative, and brand decisions.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer brands and marketers rely on traditional qualitative research methods that require lengthy participant recruitment, in‑person interviews, and manual transcription. These processes are costly—often exceeding $20 k—and can take weeks to months, delaying product development, creative testing, and brand decisions.
Solution
Motives offers an AI‑driven platform that automates the entire qualitative research workflow. An AI assistant quickly creates a research plan and screening criteria, then an AI interviewer conducts 60‑minute video interviews with pre‑screened consumers at scale. The platform automatically transcribes recordings, extracts keywords, and applies sentiment and thematic analysis using natural‑language processing. Within 48 hours, users receive structured reports, video highlights, and presentation‑ready decks via an interactive dashboard. The solution supports use cases such as discovery, segmentation, concept testing, creative evaluation, and ongoing brand health monitoring, delivering depth and speed without sacrificing insight quality.
Target Audience
Motives targets brand, marketing, and insights teams at consumer‑focused companies and agencies that need rapid, in‑depth qualitative feedback for product, packaging, advertising, and brand strategy decisions.
Features
- AI research planner that generates interview guides and screening criteria instantly
- AI interviewer that conducts 60‑minute video interviews with matched consumers and monitors quality in real time
- Automated transcription, keyword extraction, sentiment and thematic analysis powered by NLP
- Interactive dashboard visualizing thematic clusters, sentiment trends, and segment‑level insights
- Export tools for video clips, PowerPoint decks, and raw data files for stakeholder presentations
- Cloud‑based scalability to recruit and interview thousands of consumers across geographies within days
- API/Webhook integration for connecting insights to existing analytics, CRM, or project‑management systems
- Role‑based access controls and encrypted data storage to meet enterprise security and privacy standards