Btracer provides a blockchain-based platform for agricultural supply chain traceability, ensuring product authenticity and transparency. It records immutable data from origin to consumer, reducing fraud and building trust through verifiable product journeys.
Funding
$300K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The agricultural industry faces challenges with product authenticity, including false labeling and a lack of transparency regarding product origins. Multiple intermediaries in the supply chain reduce farmer profits and create delays in traditional traceability processes. This opacity erodes consumer trust and contributes to significant food waste globally.
Solution
Btracer offers a blockchain-based traceability platform designed to enhance transparency and authenticity within the agricultural supply chain. The platform records critical product information, such as origin, manufacturer details, and specific characteristics, ensuring data immutability. By leveraging blockchain technology, Btracer aims to reduce fraud, lower operational costs, and build consumer confidence through verifiable product journeys. The system integrates a web platform, mobile application, and analytics to provide end-to-end visibility from farm to table.
Target Audience
The primary target audience includes agricultural producers, distributors, and retailers seeking to improve product transparency and combat fraud. Consumers interested in the origin and authenticity of their food products are also a key segment.
Features
- Blockchain-powered platform for immutable recording of agricultural product data.
- Web and mobile applications for data input and consumer access to product information.
- End-to-end traceability from origin to consumer, including vehicle tracking via map integration.
- Generation of QR codes for consumers to access detailed product provenance.
- Analytics module to derive insights from supply chain data.
- Secure recording of invoices and product imagery.
- Potential for gamification with digital assets and crypto rewards for high ratings in the supply chain.