BTA Sports
BTA Sports is a decision infrastructure platform for sports betting and daily fantasy, using proprietary, patent-pending machine learning models to calculate win probabilities across MLB, NFL, NBA, NHL, and CFB and compare them against market pricing to surface edges. The platform includes a Game Analyzer, Player Prop Analyzer, Risk Analyzer, and Fantasy IQ DFS Optimizer, plus a free PROPD board consolidating live player props from major sportsbooks. Subscriptions start at $7.99/week with a 3-day free trial.
- Data & Analytics
- Sports Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Sports bettors and daily fantasy players often make decisions based on gut feeling or incomplete information, lacking reliable probability data to compare against market odds. The gap between true probabilities and what the market prices in represents potential edge, but identifying it requires sophisticated modeling that most users don't have access to.
Solution
BTA Sports is a decision infrastructure platform that applies proprietary, patent-pending machine learning models to calculate win probabilities across MLB, NFL, NBA, NHL, and CFB, then compares those probabilities against market pricing to surface edges. The platform provides interactive tools including a Game Analyzer that shows BTA probability versus the market on every bet type, a Player Prop Analyzer that spots props where the model and the book disagree, a Risk Analyzer that shows exposure and probability before acting, and a Fantasy IQ DFS Optimizer with proprietary projections for DraftKings and FanDuel. The PROPD board consolidates live DFS and pick'em player props from major sportsbooks side by side, surfacing exact-strike edges, and is free to use without an account. The company emphasizes transparency and education, showing the math behind every call to help users build a more disciplined approach over time.
Target Audience
Primary users are sports bettors and daily fantasy sports players who want data-driven decision support for wagering and lineup construction across major US sports leagues.
Features
- Proprietary, patent-pending ML models that price every line across MLB, NFL, NBA, NHL, and CFB
- Interactive Decision Engine that simulates outcomes and explores full probability distributions in real time
- PROPD board showing player props from major sportsbooks side by side with exact-strike edges surfaced
- Game Analyzer comparing BTA probability vs. market on every bet type, with interactive "Move the Line" sliders and AI audio Bet Analysis
- Risk Analyzer exposing exposure and probability before acting, with correlation modeling across selections
- Fantasy IQ DFS Optimizer with proprietary projections for DraftKings and FanDuel