brrr° develops a cooling performance fabric that utilizes a Triple Chill Effect™ to actively draw heat and moisture away from the skin, ensuring continuous comfort. This technology is embedded in the yarn, providing long-lasting cooling benefits for a variety of applications, including athletic wear and bedding.
Funding
$6.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many fabrics trap heat and moisture, leading to discomfort, especially during physical activity or in warm environments. Traditional moisture-wicking fabrics often fail to provide sustained cooling, requiring frequent changes or limiting performance.
Solution
brrr° has developed a performance fabric engineered with a proprietary Triple Chill Effect™ to actively and continuously reduce skin temperature. The fabric integrates cooling minerals, active wicking, and rapid drying technologies at the yarn level, ensuring long-lasting performance. By drawing heat and moisture away from the body, brrr° fabric enhances comfort and optimizes performance across a range of applications.
Target Audience
The primary target audience includes manufacturers of athletic apparel, bedding, undergarments, and other textiles seeking to enhance their products with advanced cooling technology.
Features
- Triple Chill Effect™: Combines cooling minerals, active wicking, and rapid drying for immediate and continuous cooling.
- Cooling minerals embedded in the yarn: Provides permanent cooling that lasts the lifetime of the fabric.
- Active wicking: Transports moisture away from the skin to keep users dry and comfortable.
- Rapid drying: Facilitates quick evaporation of moisture, preventing saturation and maintaining a fresh feel.
- Third-party lab tested: Scientifically validated for cooling, wicking, and drying performance.