Brown Living is an online marketplace that curates and sells vetted eco‑friendly products for home, fashion, personal care, food and gifts across India. Using its proprietary "Brown Lens" framework, the platform assesses each item’s source, manufacturing, packaging and lifecycle to ensure genuine sustainability, offering plastic‑free, plant‑based, vegan and cruelty‑free options with transparent certifications. It also supports Indian artisans and MSMEs through a digital onboarding process and provides bulk ordering for businesses.
Funding
$400K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking eco‑friendly, ethical products often face confusing claims, lack of transparency, and fragmented shopping experiences across multiple brands and categories.
Solution
Brown Living operates an online marketplace that aggregates vetted, sustainable brands into a single platform. Using its proprietary “Brown Lens” framework, the company evaluates each product on source, manufacturing method, packaging, lifecycle impact, and design to ensure genuine eco‑friendliness. The curated catalog spans home essentials, personal care, fashion, food, and gifts, all featuring plastic‑free, plant‑based, recycled or upcycled materials, vegan and cruelty‑free options, and transparent certifications. Customers can browse, filter, and purchase trusted products with clear sustainability information, while the platform supports artisans and MSMEs through digital onboarding and fair‑trade practices.
Target Audience
Eco‑conscious consumers in India looking for reliable, single‑source shopping for sustainable home, fashion, personal care, and food products, as well as businesses and organizations seeking bulk eco‑friendly supplies.
Features
- Proprietary Brown Lens assessment covering source, method, packaging, lifecycle and aesthetic for every listed item
- Wide product range (home, fashion, personal care, food, office, kids, gifts) all meeting plastic‑free and vegan standards
- 100 % plastic‑free, upcycled or post‑consumer recycled packaging with biodegradable tape
- Certified organic, cruelty‑free and vegan labeling displayed on product pages
- Support for Indian artisans and MSMEs via a technology‑first onboarding and growth platform
- Option to plant a tree at checkout and participation in afforestation initiatives
- Bulk and corporate order capability for businesses seeking sustainable supplies
- Free shipping threshold and easy checkout without mandatory account creation