Brokerpreferred operates a compliance‑by‑design platform that links home‑buyer service providers—such as mortgage brokers, realtors, credit‑repair firms, and home inspectors—with prospective home buyers. Providers can request permission to share a buyer’s contact information with other vetted providers, generating revenue through a shared‑percentage model while ensuring buyers aren’t matched with competing providers of the same type. The service streamlines the entire home‑buying workflow by pre‑positioning vetted partners at each stage.
Funding
Funding not disclosed
Founders
Product
Problem
Homebuyers often face fragmented and uncoordinated referrals to essential service providers—such as mortgage brokers, inspectors, and contractors—leading to delays, missed steps, and increased risk of transaction failure. Service providers also struggle to acquire qualified leads without competing directly with similar firms, limiting their revenue potential.
Solution
BrokerPreferred offers a centralized, legally compliant platform that pre‑vets and pre‑positions a wide range of home‑buyer service providers. When a homebuyer shares their contact information, the system automatically matches them with needed providers while excluding any provider of the same type as the referring firm, protecting existing relationships. All referrals are tracked within a shared ecosystem, enabling synchronized communication and reducing last‑minute scrambling. Providers can buy, sell, or refer leads through the platform, and the platform earns a percentage of each transaction, creating a revenue‑sharing model that incentivizes both lead generation and referral quality.
Target Audience
Primary customers are home‑buyer service providers—including credit repair firms, mortgage brokers/lenders, realtors, inspectors, and related vendors—who need a reliable source of qualified leads and a protected referral network.
Features
- Integrated lead exchange where providers can purchase, sell, or refer contacts within a single dashboard
- Automatic non‑competing match rules that prevent providers from being matched with competitors of the referring firm
- Pre‑vetting process for all service categories to ensure quality and compliance before they are made available to buyers
- Real‑time tracking of referrals and communications across the entire home‑buying timeline
- Instant access for providers with free signup and a simple provider‑type selection interface
- Revenue sharing model that allocates a percentage of each completed transaction back to the platform