Broadsight is a secure, web‑based collaboration platform that uses artificial intelligence to streamline media and communications workflows for data‑driven teams.
Funding
Funding not disclosed
Founders
Product
Problem
Communications teams often rely on manual spreadsheets to track media enquiries, assignments, and responses, leading to time‑consuming data entry, fragmented visibility, and difficulty demonstrating the value of media outreach to stakeholders.
Solution
Broadsight provides a secure, web‑based collaboration platform that uses AI to automatically read incoming emails and log media enquiries, eliminating manual data entry. The system offers a unified view of spokesperson assignments, draft messaging, and response status, giving teams line‑of‑sight across topics and historical interactions. Real‑time AI‑generated summaries and customizable analytics enable quick reporting on issue trends and outreach performance. Users can create visual dashboards and granular reports with a single click, supporting data‑driven decision‑making and resource justification. The platform integrates with existing workflows and supports multi‑person teams, ensuring consistent, error‑free messaging across channels.
Target Audience
Primary customers are corporate communications, public affairs, and media relations teams in medium to large organizations that manage high volumes of media enquiries and need to demonstrate outreach impact.
Features
- AI‑driven email parsing that auto‑captures media enquiries and populates interaction logs
- Centralized issue board showing spokesperson assignments, draft messages, and current response status
- Instant AI‑generated summaries of high‑volume issues for rapid internal communication
- Click‑to‑create visualizations and customizable reports on media engagement metrics
- Historical filtering to view past messaging and track issue evolution over time
- Secure, web‑based collaboration with role‑based access controls for multi‑user teams
- Integration options for common workflow tools (e.g., Asana) and export of data for further analysis