The startup operates a live-streamed radio show that amplifies women's voices while providing a platform for live talkback, music, and podcasts. By fostering community engagement and offering a marketplace, it addresses the lack of diversity in media and supports the well-being of its listeners.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mainstream media often lacks diverse representation and targeted content, leaving women underserved and without a dedicated platform for their voices and perspectives. Existing radio formats may not fully address the specific interests, concerns, and aspirations of women, resulting in a gap in relevant and engaging programming.
Solution
Broad Radio is a live-streamed radio station and podcast network created for women, by women, delivering talkback, music, and community engagement through a purpose-built mobile application. The platform elevates women's voices by providing a space for open conversations, storytelling, and discussions on topics relevant to women's lives, including news, sport, comedy, relationships, parenting, politics, and current affairs. Broad Radio offers a variety of live shows and on-demand podcasts, fostering a sense of community and connection among listeners. The mobile app allows users to listen live, access podcasts, and engage with the station's content on the go.
Target Audience
The primary audience consists of women seeking a media platform that represents their voices, addresses their interests, and fosters a sense of community.
Features
- Live-streamed radio shows featuring diverse women hosts and guests
- On-demand podcast library covering a wide range of topics relevant to women
- Mobile app for iOS and Android, providing easy access to live streams and podcasts
- Talkback functionality, enabling listeners to participate in live conversations
- Community engagement features, fostering connection and support among women
- Curated playlists featuring music by women artists
- Regular programming, including "Morning Broads," "Yapas Yarnin'," and "Fierce on Friday Drive"
- Partnerships with organizations such as the Office for Women in Sport and Recreation to create specialized content like "Play Big," a live sports radio show