Broadlume, a Cyncly company

About Broadlume, a Cyncly company

The startup offers a marketing and management platform tailored for the flooring industry, focusing on website development and targeted digital marketing strategies that enhance lead generation and conversion rates. Additionally, it provides integrated accounting and inventory management tools, enabling flooring retailers to streamline operations and improve overall business efficiency.

```xml <problem> Flooring retailers often struggle with inefficient lead generation, fragmented business operations, and difficulties in providing a seamless online-to-offline customer experience. Managing inventory, accounting, and marketing efforts through disparate systems can lead to errors, lost revenue opportunities, and reduced profitability. </problem> <solution> Broadlume provides an integrated platform tailored for the flooring industry, designed to streamline operations, enhance lead generation, and maximize profits. The platform offers website development services optimized for lead capture, digital marketing tools to drive targeted traffic, and business management software that integrates accounting, inventory management, and job costing. By connecting the online and in-store shopping experience, Broadlume enables retailers to offer visualization tools, e-commerce sample ordering, and a reimagined showroom experience, resulting in increased close rates and higher margins. </solution> <features> - Website development with integrated product catalog of over 300 brands - Online flooring visualization tools for customers to preview products - Digital advertising and SEO services to increase online visibility - Ratings and reviews management to build trust and credibility - Web chat and texting for instant customer communication - Call tracking and recording to monitor lead quality - Lead management CRM tailored for the flooring industry - Integrated accounting software to connect financial records to purchase orders and inventory - Inventory management system to track stock levels and shipments - Job costing tools to estimate and manage project expenses - E-commerce sample ordering to convert online browsing into qualified leads - In-store visualization kiosks to enhance the showroom experience </features> <target_audience> The primary target audience includes flooring retailers, dealers, manufacturers, and distributors seeking to streamline their business operations, improve online lead generation, and enhance the customer shopping experience. </target_audience> ```

What does Broadlume, a Cyncly company do?

The startup offers a marketing and management platform tailored for the flooring industry, focusing on website development and targeted digital marketing strategies that enhance lead generation and conversion rates. Additionally, it provides integrated accounting and inventory management tools, enabling flooring retailers to streamline operations and improve overall business efficiency.

Where is Broadlume, a Cyncly company located?

Broadlume, a Cyncly company is based in Harrison, United States.

When was Broadlume, a Cyncly company founded?

Broadlume, a Cyncly company was founded in 2020.

How much funding has Broadlume, a Cyncly company raised?

Broadlume, a Cyncly company has raised 77170000.

Location
Harrison, United States
Founded
2020
Funding
77170000
Employees
145 employees
Major Investors
PSG Equity

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Broadlume, a Cyncly company

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Executive Summary

The startup offers a marketing and management platform tailored for the flooring industry, focusing on website development and targeted digital marketing strategies that enhance lead generation and conversion rates. Additionally, it provides integrated accounting and inventory management tools, enabling flooring retailers to streamline operations and improve overall business efficiency.

broadlume.com30K+
cb
Crunchbase
Founded 2020Harrison, United States

Funding

$

Estimated Funding

$50M+

Major Investors

PSG Equity

Team (100+)

No team information available.

Company Description

Problem

Flooring retailers often struggle with inefficient lead generation, fragmented business operations, and difficulties in providing a seamless online-to-offline customer experience. Managing inventory, accounting, and marketing efforts through disparate systems can lead to errors, lost revenue opportunities, and reduced profitability.

Solution

Broadlume provides an integrated platform tailored for the flooring industry, designed to streamline operations, enhance lead generation, and maximize profits. The platform offers website development services optimized for lead capture, digital marketing tools to drive targeted traffic, and business management software that integrates accounting, inventory management, and job costing. By connecting the online and in-store shopping experience, Broadlume enables retailers to offer visualization tools, e-commerce sample ordering, and a reimagined showroom experience, resulting in increased close rates and higher margins.

Features

Website development with integrated product catalog of over 300 brands

Online flooring visualization tools for customers to preview products

Digital advertising and SEO services to increase online visibility

Ratings and reviews management to build trust and credibility

Web chat and texting for instant customer communication

Call tracking and recording to monitor lead quality

Lead management CRM tailored for the flooring industry

Integrated accounting software to connect financial records to purchase orders and inventory

Inventory management system to track stock levels and shipments

Job costing tools to estimate and manage project expenses

E-commerce sample ordering to convert online browsing into qualified leads

In-store visualization kiosks to enhance the showroom experience

Target Audience

The primary target audience includes flooring retailers, dealers, manufacturers, and distributors seeking to streamline their business operations, improve online lead generation, and enhance the customer shopping experience.

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