The startup offers a marketing and management platform tailored for the flooring industry, focusing on website development and targeted digital marketing strategies that enhance lead generation and conversion rates. Additionally, it provides integrated accounting and inventory management tools, enabling flooring retailers to streamline operations and improve overall business efficiency.
Funding
$77.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Flooring retailers often struggle with inefficient lead generation, fragmented business operations, and difficulties in providing a seamless online-to-offline customer experience. Managing inventory, accounting, and marketing efforts through disparate systems can lead to errors, lost revenue opportunities, and reduced profitability.
Solution
Broadlume provides an integrated platform tailored for the flooring industry, designed to streamline operations, enhance lead generation, and maximize profits. The platform offers website development services optimized for lead capture, digital marketing tools to drive targeted traffic, and business management software that integrates accounting, inventory management, and job costing. By connecting the online and in-store shopping experience, Broadlume enables retailers to offer visualization tools, e-commerce sample ordering, and a reimagined showroom experience, resulting in increased close rates and higher margins.
Target Audience
The primary target audience includes flooring retailers, dealers, manufacturers, and distributors seeking to streamline their business operations, improve online lead generation, and enhance the customer shopping experience.
Features
- Website development with integrated product catalog of over 300 brands
- Online flooring visualization tools for customers to preview products
- Digital advertising and SEO services to increase online visibility
- Ratings and reviews management to build trust and credibility
- Web chat and texting for instant customer communication
- Call tracking and recording to monitor lead quality
- Lead management CRM tailored for the flooring industry
- Integrated accounting software to connect financial records to purchase orders and inventory
- Inventory management system to track stock levels and shipments
- Job costing tools to estimate and manage project expenses
- E-commerce sample ordering to convert online browsing into qualified leads
- In-store visualization kiosks to enhance the showroom experience