Briqpay provides a payment optimization platform that simplifies the integration of multiple payment providers for e-commerce merchants, allowing them to maintain vendor independence and reduce technical complexity. By automating payment flows and offering detailed performance insights, the platform enhances user experience and enables businesses to optimize transaction costs, potentially saving 25-75% on fees.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce merchants often face technical complexities and vendor lock-in when integrating and managing multiple payment providers. Maintaining these integrations requires significant time and resources, diverting focus from core business activities. This can also limit flexibility in choosing payment options and optimizing transaction costs.
Solution
Briqpay offers a payment optimization platform that simplifies the integration and management of multiple payment providers for e-commerce businesses. The platform reduces technical debt by providing a single integration point, allowing merchants to easily add, remove, or change payment providers without complex reintegrations. By offering vendor independence and detailed performance insights, Briqpay enables businesses to optimize payment flows, reduce transaction fees, and improve conversion rates. The platform also empowers merchants to retain ownership of their customer's shopping data, providing valuable insights for driving growth and customer satisfaction.
Target Audience
Briqpay primarily targets e-commerce merchants, ranging from small startups to large enterprises, who seek to streamline payment integrations, reduce technical debt, and optimize transaction costs.
Features
- Simplified payment integrations through a single platform, reducing technical complexity.
- Vendor independence, allowing merchants to add, remove, or change payment providers without reintegration.
- Payment Module simplifies payment integrations, saving time when adding new payment options.
- Insights tool to measure and evaluate the performance of payment flows, identifying areas for improvement.
- Customizable payment rules based on market, cart contents, or API calls for real-time optimization.
- A/B testing capabilities to experiment with payment providers, mixes, and layouts.
- API-based rules for real-time control over payment methods available to specific customers.