Brij provides an omnichannel marketing platform designed to help brands acquire, analyze, and activate first-party customer data from offline sales channels. The platform offers tools for running AI-powered rebates, sweepstakes, and product registration to capture consumer insights. Brands use Brij to deliver personalized content and drive measurable revenue growth across various consumer touchpoints.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to connect with consumers in omnichannel retail environments, leading to a loss of valuable customer insights and hindering the ability to build lasting loyalty. Traditional methods often fail to capture first-party data effectively, leaving brands with limited understanding of their customers' preferences and behaviors across different touchpoints.
Solution
Brij offers an AI-powered platform that enables brands to convert anonymous omnichannel shoppers into known, loyal customers through engaging digital experiences. By leveraging mobile-optimized interactions such as rebates, sweepstakes, and product registrations, Brij captures valuable first and zero-party data directly from consumers. The platform's AI-driven concierge facilitates seamless data collection, while a no-code drag-and-drop builder allows brands to create engaging content without requiring designers or engineers. Collected data is then analyzed within the Brij dashboard, providing brands with actionable insights to optimize campaigns and enhance customer engagement.
Target Audience
Brij primarily targets brands in the retail and consumer packaged goods (CPG) industries seeking to enhance customer engagement, capture first-party data, and drive sales through omnichannel marketing strategies.
Features
- AI-powered concierge for processing rebates via text message and Venmo payouts
- Sweepstakes and product registration modules for capturing first and zero-party data
- No-code, drag-and-drop builder for creating engaging brand content, including video tutorials, user guides, and surveys
- Designer QR Code Generator for creating visually appealing QR codes
- Analytics dashboard for tracking campaigns and generating customer insights
- Integrations with existing marketing and CRM tools
- Dynamic short-links and geotargeting capabilities