Brightmile is a driver safety and sustainability platform that utilizes a mobile app to monitor driving behavior through metrics such as risk, speeding, and eco-driving. The platform reduces collisions by up to 75% and fuel consumption by 15%, while providing actionable insights to fleet managers and gamifying safe driving through a rewards system.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to effectively monitor and improve the safety and sustainability of their drivers, especially those in grey fleets or using personal vehicles for work. Traditional telematics solutions are often expensive, hardware-dependent, and lack the driver-centric engagement needed for lasting behavioral change.
Solution
Brightmile offers a mobile app-based platform that leverages smartphone technology to monitor driving behavior and promote safer, more sustainable practices. The platform assesses drivers across key metrics such as risk incidents, speeding, distraction, fatigue, and eco-driving, providing personalized coaching and feedback. By gamifying safe driving through a rewards system, Brightmile incentivizes drivers to improve their habits, leading to reduced collisions, lower fuel consumption, and a smaller carbon footprint. The platform also includes a mileage assistant to streamline expense reporting and provides actionable insights to fleet managers, either in aggregate or anonymously, to facilitate targeted interventions.
Target Audience
Brightmile targets companies with employees who drive for work, including those with company cars, grey fleets, or employees using personal vehicles, as well as fleet managers and health and safety directors seeking to improve driver safety and sustainability.
Features
- Smartphone-based app for easy deployment to any driver globally
- Automated assessment of driving behavior across five key pillars: Risk, Speeding, Distraction, Fatigue, and Eco-driving
- Driver gamification and rewards program with BrightCoins redeemable for prizes or charitable donations
- Automatic mileage tracking and reporting for simplified expense management
- Manager portal providing actionable insights into driver risk and areas for improvement
- Customizable privacy settings, including anonymous mode for manager insights
- Integration with Geotab for rewarding safer driving among Geotab users