Josh Persky
CEO

Briefcase operates a portfolio construction platform that enables financial advisors to create and manage personalized investment portfolios using client-specific inputs, risk tolerances, and market data. This technology addresses the need for tailored investment solutions by automating portfolio customization and trade execution, ensuring clients receive investments aligned with their values and goals.
CEO
Financial advisors often struggle to efficiently create and manage personalized investment portfolios for clients at scale. Traditional methods can be time-consuming and may not fully incorporate client-specific inputs, risk tolerances, values, and real-time market data. This can lead to generic investment solutions that don't adequately meet individual client needs.
Briefcase offers a portfolio construction platform that empowers financial advisors to design and manage customized investment portfolios efficiently. The platform automates portfolio customization and trade execution, enabling advisors to incorporate client-specific risk tolerances, values, and preferences. By consolidating legacy technology and automating trade execution, Briefcase ensures clients receive tailored investment solutions aligned with their individual goals. The platform leverages decades of financial research and expertise to deliver personalized, tax-aware, and values-aligned portfolios.
The primary target audience is financial advisors seeking to efficiently create and manage personalized investment portfolios for their clients at scale.