Brella is a web-based event management platform that utilizes AI-driven matchmaking to enhance networking opportunities for attendees at conferences and events. The platform offers customizable mobile apps and real-time analytics, enabling organizers to improve engagement and measure event performance effectively.
Funding
$11.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+4Founders
Product
Problem
Event organizers often struggle to provide attendees with meaningful networking opportunities, leading to poor engagement and underutilization of event resources. Traditional event platforms lack the sophisticated tools needed to facilitate targeted connections and measure the return on investment for sponsors and exhibitors.
Solution
Brella offers an event management platform that leverages AI-driven matchmaking to improve networking and engagement for attendees, sponsors, and organizers. The platform provides a customizable mobile app that facilitates targeted connections based on attendee profiles and interests. Brella's AI algorithms analyze attendee data to suggest relevant connections, schedule meetings, and optimize event participation. Real-time analytics dashboards enable organizers to track key performance indicators, measure sponsor ROI, and make data-driven decisions to improve event outcomes.
Target Audience
Brella targets event organizers across various sectors, including conferences, corporate events, tradeshows, associations, and academic institutions, seeking to enhance networking and engagement for attendees and sponsors.
Features
- AI-powered matchmaking that suggests relevant connections based on attendee profiles and interests
- Customizable mobile app with white-labeling options for iOS, Android, and web platforms
- Integrated meeting scheduler with smart meeting slots to facilitate easy booking
- Real-time analytics dashboards to track attendee engagement, sponsor ROI, and event performance
- Lead scanning functionality for exhibitors to capture and qualify leads
- Interactive features such as live stories and sponsor booths to enhance engagement
- API and integration capabilities to connect with existing ticketing, registration, and CRM systems
- Sustainability program to neutralize carbon footprints by planting mangroves