BRCĒ develops high-performance athletic shoelaces made from a patented composite material that is eight times stronger than steel, featuring anti-slip technology to ensure they remain securely tied during intense physical activities. The company addresses the issue of traditional laces that frequently come undone or fray, providing durable and reliable solutions for athletes across various sports.
Funding
$30K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional shoelaces often fray, come untied during physical activity, and lack the durability required for intense athletic performance. This can lead to distractions, decreased performance, and potential safety hazards for athletes and active individuals.
Solution
BRCĒ develops high-performance athletic shoelaces engineered for superior strength and reliability. Utilizing a patented composite material eight times stronger than steel, BRCĒ laces offer exceptional durability and resistance to wear and tear. The incorporation of anti-slip technology ensures the laces remain securely tied, minimizing distractions and enhancing performance during rigorous activities. Designed for a wide range of sports, BRCĒ laces provide athletes with a dependable and hassle-free experience, eliminating the need to constantly retie their shoes. The untie-resistant properties and robust construction make them a long-lasting solution for athletes seeking reliable and secure footwear.
Target Audience
The primary target audience includes athletes across various sports (track and field, tennis, soccer, basketball, pickleball), active individuals, and parents looking for durable and reliable shoelaces for their children.
Features
- Patented composite material that is 8x stronger than steel for maximum durability
- Anti-slip technology to keep laces securely tied during intense activities
- Untie-resistant design for a hassle-free experience
- Available in various lengths (20-63 inches) to fit different shoe sizes and types, including kids' shoes, sneakers, and high-tops
- Offered in a variety of colors, including Carbon Black, Ocean Blue, Hot Pink, Spartan Green, Magma Red, Blaze Orange, Off White, and Wolf Blue