BRCE

About BRCE

BRCĒ develops high-performance athletic shoelaces made from a patented composite material that is eight times stronger than steel, featuring anti-slip technology to ensure they remain securely tied during intense physical activities. The company addresses the issue of traditional laces that frequently come undone or fray, providing durable and reliable solutions for athletes across various sports.

```xml <problem> Traditional shoelaces often fray, come untied during physical activity, and lack the durability required for intense athletic performance. This can lead to distractions, decreased performance, and potential safety hazards for athletes and active individuals. </problem> <solution> BRCĒ develops high-performance athletic shoelaces engineered for superior strength and reliability. Utilizing a patented composite material eight times stronger than steel, BRCĒ laces offer exceptional durability and resistance to wear and tear. The incorporation of anti-slip technology ensures the laces remain securely tied, minimizing distractions and enhancing performance during rigorous activities. Designed for a wide range of sports, BRCĒ laces provide athletes with a dependable and hassle-free experience, eliminating the need to constantly retie their shoes. The untie-resistant properties and robust construction make them a long-lasting solution for athletes seeking reliable and secure footwear. </solution> <features> - Patented composite material that is 8x stronger than steel for maximum durability - Anti-slip technology to keep laces securely tied during intense activities - Untie-resistant design for a hassle-free experience - Available in various lengths (20-63 inches) to fit different shoe sizes and types, including kids' shoes, sneakers, and high-tops - Offered in a variety of colors, including Carbon Black, Ocean Blue, Hot Pink, Spartan Green, Magma Red, Blaze Orange, Off White, and Wolf Blue </features> <target_audience> The primary target audience includes athletes across various sports (track and field, tennis, soccer, basketball, pickleball), active individuals, and parents looking for durable and reliable shoelaces for their children. </target_audience> <revenue_model> BRCĒ generates revenue through the sale of its athletic shoelaces, priced at $14.99 USD per pair (discounted from $19.99 USD). </revenue_model> ```

What does BRCE do?

BRCĒ develops high-performance athletic shoelaces made from a patented composite material that is eight times stronger than steel, featuring anti-slip technology to ensure they remain securely tied during intense physical activities. The company addresses the issue of traditional laces that frequently come undone or fray, providing durable and reliable solutions for athletes across various sports.

Where is BRCE located?

BRCE is based in East Lansing, United States.

When was BRCE founded?

BRCE was founded in 2023.

How much funding has BRCE raised?

BRCE has raised 30000.

Location
East Lansing, United States
Founded
2023
Funding
30000
Employees
5 employees

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BRCE

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Executive Summary

BRCĒ develops high-performance athletic shoelaces made from a patented composite material that is eight times stronger than steel, featuring anti-slip technology to ensure they remain securely tied during intense physical activities. The company addresses the issue of traditional laces that frequently come undone or fray, providing durable and reliable solutions for athletes across various sports.

brce.shop700+
Founded 2023East Lansing, United States

Funding

$

Estimated Funding

Team (5+)

No team information available.

Company Description

Problem

Traditional shoelaces often fray, come untied during physical activity, and lack the durability required for intense athletic performance. This can lead to distractions, decreased performance, and potential safety hazards for athletes and active individuals.

Solution

BRCĒ develops high-performance athletic shoelaces engineered for superior strength and reliability. Utilizing a patented composite material eight times stronger than steel, BRCĒ laces offer exceptional durability and resistance to wear and tear. The incorporation of anti-slip technology ensures the laces remain securely tied, minimizing distractions and enhancing performance during rigorous activities. Designed for a wide range of sports, BRCĒ laces provide athletes with a dependable and hassle-free experience, eliminating the need to constantly retie their shoes. The untie-resistant properties and robust construction make them a long-lasting solution for athletes seeking reliable and secure footwear.

Features

Patented composite material that is 8x stronger than steel for maximum durability

Anti-slip technology to keep laces securely tied during intense activities

Untie-resistant design for a hassle-free experience

Available in various lengths (20-63 inches) to fit different shoe sizes and types, including kids' shoes, sneakers, and high-tops

Offered in a variety of colors, including Carbon Black, Ocean Blue, Hot Pink, Spartan Green, Magma Red, Blaze Orange, Off White, and Wolf Blue

Target Audience

The primary target audience includes athletes across various sports (track and field, tennis, soccer, basketball, pickleball), active individuals, and parents looking for durable and reliable shoelaces for their children.

Revenue Model

BRCĒ generates revenue through the sale of its athletic shoelaces, priced at $14.99 USD per pair (discounted from $19.99 USD).

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