Brauz provides a unified commerce platform that connects online and in-store retail operations. It enables retailers to offer advanced omnichannel features like real-time inventory visibility, integrated store locators, and seamless fulfillment options such as Click & Collect and Ship from Store.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers face challenges in providing a cohesive customer journey across physical and digital touchpoints. This fragmentation leads to missed sales opportunities and a disjointed brand experience, as inventory visibility and fulfillment options are often siloed.
Solution
Brauz offers a unified commerce platform designed to bridge the gap between online and in-store retail operations. The platform enables retailers to implement advanced omnichannel features, such as real-time inventory visibility for "Find In Store" capabilities and integrated store locators. By connecting disparate systems like Point of Sale (POS), e-commerce platforms, and shipping carriers, Brauz facilitates seamless fulfillment options including Click & Collect, Ship from Store, and On-Demand Delivery. Furthermore, its analytics and management dashboard provides actionable insights into sales attribution across channels and optimizes the management of these complex customer experiences.
Target Audience
Brauz targets brick-and-mortar retailers and multi-channel brands seeking to enhance their customer experience by unifying online and offline sales channels.
Features
- Unified commerce platform integrating POS, e-commerce, and shipping systems for end-to-end omnichannel fulfillment.
- "Find In Store" functionality to display real-time product availability at local retail locations.
- Integrated store locator with Google Maps, reviews, and appointment booking capabilities.
- Support for multiple fulfillment methods: Click & Collect, Ship from Store, and On-Demand Delivery (integrating with services like Uber and Rendr).
- In-store queueing system with QR code check-in, priority bookings, and automated customer notifications.
- Clienteling tools providing a 360-degree customer view by integrating loyalty, purchase history, and browsing data.
- Reservation system allowing customers to hold items online for in-store purchase within a defined timeframe.
- Video appointment capabilities for remote customer consultations, with integrated payment and deposit options.
- Brauz iQ Order Management System (OMS) for managing online orders, reservations, and clienteling activities within stores.
- Templated and customizable scripts for seamless integration into existing brand websites.
- Centralized Brauz Command dashboard for managing store locations, rules logic, and analyzing cross-channel sales attribution.
- API integrations for POS, ERP, loyalty programs, and SMS/email marketing platforms.