The startup offers concentrated cleaning solutions and solid strips that dissolve in water, replacing traditional liquid cleaners and eliminating single‑use plastic bottles. Products are packaged in lightweight, plant‑based biodegradable containers and shipped carbon‑neutral, with a subscription refill service that ensures continuous supply while reducing waste and transportation emissions.
Funding
$117.4K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Conventional household cleaning products are typically sold in water‑filled, single‑use plastic containers, leading to high transportation emissions, plastic waste, and elevated consumer costs for bulky packaging.
Solution
The company delivers a portfolio of concentrated cleaning solutions and solid strips that replace liquid formulations, eliminating the need for water transport and disposable plastic bottles. Products are formulated for high cleaning efficacy while being vegan, biodegradable, and carbon‑neutral in shipping. Consumers receive compact, refill‑ready units that dissolve or activate on demand, reducing storage space and waste. An online platform offers single purchases, bundled kits, and subscription refill plans, ensuring continuous supply without recurring packaging. All items are shipped directly to the door, streamlining the sustainable household care experience.
Target Audience
Eco‑conscious households and individuals seeking high‑performance, low‑waste cleaning solutions, as well as retailers focused on sustainable product assortments.
Features
- Concentrated laundry strips and dishwasher tablets that dissolve in water, providing full‑cycle cleaning performance in a fraction of the volume of traditional liquids.
- Solid personal‑care bars (shampoo, body wash) formulated without surfactant‑laden liquids, offering comparable lather and hygiene results.
- Refillable, bio‑degradable packaging made from plant‑based polymers, designed for low‑weight postal delivery and minimal landfill impact.
- Vegan, cruelty‑free formulations that meet EU safety standards and are free from phosphates, optical brighteners, and synthetic fragrances.
- Carbon‑neutral logistics: products are shipped in lightweight parcels, eliminating water freight and reducing CO₂ emissions.
- Subscription‑based refill service with automatic dispatch of refill packs, providing price discounts and ensuring uninterrupted product availability.
- Integrated product bundles (e.g., laundry + surface cleaners) that simplify purchasing decisions and promote comprehensive sustainable household care.