Brandtrack provides an intelligent background music platform that uses AI-driven music curation and voice ad generation to enhance customer engagement in commercial spaces. The service ensures legal compliance with music royalties while increasing in-store revenue by up to 22% and customer retention by 63%.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to create engaging in-store experiences due to difficulties in selecting appropriate background music and managing in-store audio advertising. Ensuring compliance with music licensing regulations adds further complexity and potential legal risks.
Solution
Brandtrack offers an AI-powered platform designed to streamline background music curation and in-store voice ad generation for commercial spaces. The platform provides curated playlists tailored to specific brand identities and customer demographics, enhancing the overall shopping experience. By automating music selection and ad creation, Brandtrack helps businesses boost customer engagement, increase revenue, and maintain full compliance with music royalty regulations. The system operates seamlessly across multiple locations and can function offline, ensuring uninterrupted playback.
Target Audience
Brandtrack primarily targets businesses with physical locations, including restaurants, gyms, retail stores, and hotels, seeking to enhance customer experience and increase sales through strategic music and audio messaging.
Features
- AI-driven music curation that adapts to real-time variables like foot traffic and weather
- Voice ad generator for creating and scheduling in-store announcements
- User-friendly interface for managing music across multiple locations
- Offline playback capability, eliminating reliance on a constant internet connection
- Customizable playlists curated by music industry professionals
- Dashboard for centralized control and monitoring of all locations
- Compatibility with major operating systems for easy implementation