Brandssynergy
Brandssynergy provides a unified workspace for Nordic creator campaigns, replacing scattered DMs, spreadsheets, and file folders with a single platform for discovery, messaging, approvals, and performance tracking. The platform indexes 4,636 Nordic creators and uses plain-language search with a Brand Alignment ranking to match brands with suitable influencers. It also offers per-client workspaces for agencies managing multiple brands.
- Creator / Creative Economy
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Creator campaigns in the Nordics are managed through scattered tools: creators reply in Instagram DMs, briefs sit in Drive folders, drafts arrive via WhatsApp, and budgets live in spreadsheets only one person understands. This fragmentation turns every campaign into a hunt for the latest version and makes the admin around campaigns take longer than the work itself.
Solution
Brandssynergy provides a single workspace for running creator campaigns, from first search to final result. Brands and agencies describe the creator they need in plain language, and the platform searches 4,636 indexed Nordic creators, ranking the best fits. All conversations with creators happen in one thread per collaboration, where briefs are sent, drafts are reviewed, and feedback is exchanged. Content approvals and performance data—reach, engagement, and cost per engagement—are tracked per creator, giving teams a clear view of what actually worked.
Target Audience
Primary customers are Nordic brands running their own creator campaigns and agencies managing campaigns for multiple clients, with each client getting its own space for campaigns, creators, and approvals. Creators also use the platform to receive briefs, share drafts, and keep collaborations in one place.
Features
- Plain-language creator discovery that interprets niche, location, platform, and audience from natural descriptions, ranking matches by Brand Alignment
- Indexed database of 4,636 Nordic creators across Instagram, TikTok, and YouTube, with follower counts, engagement, audience location, and rates shown up front
- Unified messaging inbox with one thread per collaboration, including content requests with platform, format, length, deadline, and creative brief
- In-thread draft review with video playback, specific change requests, and approval history that stays with the conversation
- Manage workspace with shortlist folders, side-by-side creator comparison, invite tracking (sent, link opened, created account, connected), and consolidated approval overview
- Creator profiles refreshed regularly from public social media data, with unavailable metrics clearly marked