brandr Intelligence
brandr Intelligence provides a brand intelligence platform that measures both external market perception and internal employee experience within a single system. The platform offers separate indices for market and employer brand health, benchmarked across 50+ industries, with a four-step decision framework guiding users from survey distribution to prioritized recommendations. It includes tools like brandr Tracker for trend analysis and brandr Pulse for recurring short feedback.
- Data & Analytics
- Software Only
- HR Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Brand decisions are often made on instinct rather than evidence, and companies typically measure either external market perception or internal employee experience in isolation. When these two views drift apart, the brand stops being deliverable, yet the gap between them remains invisible and unquantified.
Solution
brandr is a brand intelligence platform that measures both sides of a brand in one system: how the market sees it externally and how employees live it internally. The platform provides separate indices—brandr Index for external perception across dimensions like differentiation and social responsibility, and brandr Employer Index for internal experience across branding, HR, and equality. Results are benchmarked across 50+ industries, and a four-step decision framework guides users from survey distribution to prioritized recommendations. Reports and dashboards translate raw responses into clear indicators of brand health, with a recommendation gauge ready to share with decision-makers.
Target Audience
Primary users are CMOs and brand managers, CHROs and people leaders, and agency strategists and consultants who need evidence-based brand measurement for marketing, HR, and portfolio management decisions.
Features
- Dual-index framework measuring external market perception and internal employee experience on one consistent framework
- brandr Index covering four external dimensions: Perception, Social Responsibility, Differentiation, and Segmentation
- brandr Employer Index covering three internal dimensions: Branding, Human Resources, and Equality
- brandr Tracker for repeated measurement over time and brandr Pulse for short, recurring feedback on focused question sets
- Benchmarks across 50+ industries with 15,000+ survey responses analyzed and 10+ years of brand tracking data
- Multi-brand portfolio management allowing groups and agencies to run and compare several brands from one account
- Four-step decision framework: send survey, analyze results instantly, identify priorities, and take action with progress tracking