Brandon Group acts as a Merchant of Record for consumer‑goods brands, handling sales, VAT, accounting and legal compliance across more than 80 online marketplaces such as Amazon, Zalando, Bol and Decathlon. Its proprietary discovery tool matches product categories and target countries to the most performant channels, while automated onboarding and centralized reporting enable rapid, scalable international e‑commerce expansion.
Funding
$5.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CVFounders
Product
Problem
Brands and manufacturers often lack the resources and expertise to navigate the complex legal, tax, and operational requirements of selling on multiple online marketplaces, limiting their ability to reach international customers and scale sales.
Solution
Brandon Group operates as a Merchant of Record (MoR) for its clients, selling products on its own VAT‑registered accounts across more than 80 national and international marketplaces such as Amazon, Zalando, Bol, ManoMano, and Decathlon. The company manages all financial, accounting, and legal procedures, relieving clients of compliance burdens. Its proprietary marketplace discovery tool matches a client’s product category and target country with the most performant channels, enabling rapid market entry. Products are uploaded and activated quickly, and the MoR model ensures that sales revenue, taxes, and invoicing are handled centrally, providing a streamlined, scalable e‑commerce expansion solution.
Target Audience
Primary customers are consumer‑goods brands, manufacturers, and distributors seeking to expand sales internationally without building in‑house marketplace expertise.
Features
- MoR service that sells client products under Brandon Group’s VAT‑registered accounts, covering all fiscal, accounting, and legal obligations
- Integration with over 80 top marketplaces, including Amazon, Zalando, Bol, ManoMano, Miinto, Leroy Merlin, Decathlon, and others
- Automated product onboarding that uploads and activates listings across multiple marketplaces in a short timeframe
- Marketplace discovery engine that recommends optimal international channels based on product category and target geography
- Centralized reporting of sales, taxes, and payouts, simplifying financial reconciliation for clients
- Ongoing compliance monitoring to ensure adherence to each marketplace’s regulatory requirements