BrandLink is a direct-to-consumer promotion platform that lets brands and agencies launch cashback and loyalty campaigns without fixed fees. The service charges only 3% of registered purchases meanings there is no upfront risk, and campaigns can be deployed quickly. BrandLink also helps companies collect first-party shopper data and connect with consumers directly through personalized email offers.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional consumer promotion campaigns require high fixed costs, long setup timelines, and often rely on third-party retailers or agencies to manage shopper engagement. Brands struggle to collect first-party purchase data at scale, measure campaign performance directly, and maintain a lasting connection with consumers after a promotion ends. Landing pages and promotional sites also tend to die after a campaign finishes, creating wasted budget and little long-term value.
Solution
BrandLink provides a direct-to-consumer platform that enables brands and agencies to build and run cashback and loyalty promotions across any store. Shoppers simply purchase a product, scan their receipt, and receive a reward, while brands only pay a 3% fee on registered purchases with no fixed charges. The platform supports multiple promo mechanics, including fixed cashback, cumulative cashback, chain-specific offers, and sampling or gift-center campaigns. Each promotion can be launched as a permanent digital hub, integrated with the brand's existing website, or as a fast-deploying landing page created in under a day. BrandLink also captures first-party customer data that can be exported for media targeting, look-alike audiences, or direct email communication with personalized offers.
Target Audience
Brand teams and shopper marketing agencies at consumer goods companies that want to run promotions across multiple retailers, collect first-party purchase data, and communicate directly with shoppers to drive repeat purchases.
Features
- No fixed fees; pricing is 3% of the purchase value registered through the platform
- Promo mechanics include fixed cashback (e.g., buy 10 € get 1 €), cumulative cashback, chain-specific offers, and 100% cashback or prize draws
- Permanent digital hub option that integrates with a brand's existing website for continuous data collection and user registration
- Landing pages for time-bound promotions can be built in less than one day using provided key visuals and texts
- First-party data export capabilities for use in media platforms for ad targeting and look-alike audience building
- Email communication engine for sending personal offers to registered users