BrandLens provides a platform for designing guided video experiences and collecting high-quality video submissions at scale. This technology supports various use cases, including User Generated Content (UGC), testimonials, and customer video workflows, all captured frictionlessly in a browser. The service streamlines video collection, increases completion rates through on-screen prompts, and offers white-label deployment for brand control.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to efficiently collect and manage user-generated video content (UGC) at scale due to the complexities of coordinating submissions, ensuring brand compliance, and securing content rights. Traditional methods often require significant time and resources, limiting the ability to leverage authentic customer stories effectively.
Solution
BrandLens offers a platform that streamlines the collection and co-creation of short-form video content from diverse audiences, eliminating the need for app downloads. The platform provides customizable video templates with on-screen guidance and AI-powered controls, ensuring brand consistency and legal compliance. Users can easily participate by clicking a link or scanning a QR code, enabling brands to engage their communities and capture authentic UGC without friction. BrandLens automates content rights management and provides a secure content library for organizing, reviewing, and sharing videos. This allows brands to efficiently leverage UGC for marketing campaigns, social media content, testimonials, and more, fostering greater engagement and brand loyalty.
Target Audience
BrandLens primarily targets marketing teams, creative directors, and product managers in retail, e-commerce, fashion, sports, and entertainment industries, as well as experiential marketing agencies and event promotion teams.
Features
- Customizable video templates with on-screen instructions for guided content creation
- AI-powered moderation and content tagging for efficient management
- Scalable UGC collection via shareable links and QR codes, eliminating app downloads
- Automated content rights management for hassle-free reuse
- Secure content library for organizing, reviewing, and sharing videos
- Integration with websites and landing pages for seamless campaign embedding
- Real-time insights and performance tracking to measure campaign effectiveness
- Support for various video types, including testimonials, product demos, and social media challenges