The company provides a tokenized branded‑currency platform that unifies loyalty points, gift‑cards, vouchers and payments into a single ledger. Through API‑first PSP and POS integrations, brands can issue and redeem the currency across online and offline channels while remaining compliant with DNB‑licensed electronic‑money regulations. A unified dashboard offers real‑time campaign management, analytics and segmentation for retailers and consumer brands.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often operate fragmented loyalty, gift‑card, voucher and payment systems that work only in isolated channels, making it difficult to deliver a seamless customer experience and to comply with electronic‑money regulations.
Solution
The company offers a branded‑currency platform that consolidates loyalty points, gift‑cards, vouchers and payment capabilities into a single, tokenized currency. The solution connects to both online checkout flows and offline point‑of‑sale terminals through PSP and POS integrations, enabling omnichannel acceptance. By issuing electronic money under a DNB‑licensed framework, the platform ensures regulatory compliance and eliminates the need for separate declaration processes. Brands can manage acquisition and retention campaigns from a unified dashboard, issuing earmarked funds that can be redeemed across any participating channel. The system’s API‑first architecture allows rapid integration with existing commerce stacks and third‑party partners.
Target Audience
The primary customers are mid‑size to large retailers, e‑commerce operators, and consumer brands that run multi‑channel loyalty and promotional programs and need a compliant, integrated payment solution.
Features
- Unified branded‑currency ledger that tracks loyalty points, gift‑card balances, vouchers and payments in real time
- API and SDK for seamless PSP and POS integration, supporting both online checkout and in‑store terminals
- DNB‑licensed electronic‑money issuance with end‑to‑end encryption and role‑based access controls for compliance
- No‑declaration workflow that automates tax and regulatory reporting for e‑money transactions
- Award‑earmarked funds that can be restricted to specific promotions, products or channels
- Mobile‑ready redemption flow for coupons and vouchers, usable via QR codes or NFC at any touchpoint
- Dashboard for campaign creation, real‑time analytics, and customer segmentation across omnichannel data
- Third‑party account management that enables partners to issue and redeem branded currency without direct banking relationships