Brandcrush provides a platform that enables brands to discover and book targeted omnichannel media activations, including in-store displays and digital sponsorships, through a self-serve portal. The technology addresses the inefficiencies of traditional media sales processes by streamlining inventory management and activation workflows, allowing businesses to maximize their media revenue without increasing team size.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional methods for brands to discover and book omnichannel media activations, such as in-store displays and digital sponsorships, are inefficient, often relying on manual processes and fragmented communication. This makes it difficult for businesses to effectively manage inventory, streamline workflows, and maximize media revenue.
Solution
Brandcrush offers a self-service platform that connects brands with media owners, enabling them to discover and book targeted omnichannel media activations. The platform streamlines the entire process, from media discovery to activation workflow, allowing media owners to monetize their assets more effectively and brands to reach consumers across various touchpoints, including on-premise, in-home, and online channels. By centralizing inventory management and providing tools for efficient activation, Brandcrush helps businesses maximize their media revenue potential without increasing team size.
Target Audience
Brandcrush primarily targets brands and agencies looking to execute omnichannel media activations, as well as media owners seeking to monetize their media assets and streamline their sales processes.
Features
- Self-serve media portals for media owners to showcase their omnichannel inventory
- Discovery tools for brands to find targeted activation opportunities based on location, audience, and media type
- Streamlined booking process with real-time availability and pricing
- Workflow automation for managing activation campaigns, including scheduling, tracking, and reporting
- Support for various media types, including in-store displays, product sampling, digital sponsorships, and in-box inserts
- Inventory management tools for media owners to optimize their media offerings