This platform integrates resale options directly into e-commerce sites, allowing customers to buy and sell pre-owned items within the retailer's existing ecosystem. By embedding resale into the shopping experience, the platform aims to increase customer lifetime value and reduce return rates for retailers.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce retailers often struggle with high return rates and limited customer lifetime value. Customers may be hesitant to purchase items if they are unsure whether they will keep them, and retailers miss out on potential revenue from the resale market.
Solution
Brandback provides a platform that integrates resale functionality directly into e-commerce websites, allowing customers to easily buy and sell pre-owned items within the retailer's existing ecosystem. By embedding resale into the shopping experience, Brandback aims to increase customer lifetime value, reduce return rates, and unlock a new revenue stream for retailers. The platform integrates into online retailers' baskets, listings, and checkouts to make resale easy and profitable, displaying resale values at checkout to increase conversion rates.
Target Audience
The primary customers are online retailers in various industries, including fashion and toys, looking to improve conversion rates, reduce return rates, increase customer loyalty, and capture new audiences.
Features
- Seamless checkout integration that works with any e-commerce platform
- Optional white-label, AI-powered marketplace for the brand
- AI-driven listing process, price recommendations, and condition approval
- Handles customer service, shipping, disputes, and payouts
- One-click listings for customers to resell items quickly
- Displays estimated resale values on customer profiles
- Scalable worldwide coverage
- Vertical agnostic solution catering to multiple industries