Branch provides a linking infrastructure that enables companies to create, manage, and measure deep links across mobile apps and websites, enhancing user engagement and conversion rates. By streamlining attribution and optimizing marketing spend, Branch helps over 100,000 brands improve their mobile growth and customer experience.
Funding
$300M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In today's fragmented digital landscape, brands struggle to create seamless user experiences across various platforms and channels, leading to decreased conversion rates and inefficient marketing spend. Inaccurate attribution further complicates the optimization of marketing efforts, hindering ROI and overall growth.
Solution
Branch offers a comprehensive linking infrastructure and mobile measurement platform designed to unify user experiences and provide accurate attribution across all devices, platforms, and channels. By creating deep links, Branch ensures users are directed to the most relevant content within an app or website, regardless of the entry point. The platform's sophisticated attribution models provide marketers with clear insights into campaign performance, enabling them to optimize their strategies and maximize ROI. Branch's solutions also include tools for branded short links and QR codes, enhancing user engagement and driving action across multiple touchpoints.
Target Audience
Branch primarily serves marketing teams, product managers, and mobile developers at brands of all sizes who are focused on improving user acquisition, engagement, and retention through effective linking and attribution strategies.
Features
- Deep linking APIs for creating seamless user journeys across platforms
- Deferred deep linking to ensure a consistent experience even for new app installs
- Mobile attribution modeling for accurate measurement of campaign performance across paid, owned, and earned channels
- Dynamic QR code generation and management for driving offline-to-online conversions
- Branded short links to improve click-through rates and enhance brand recognition
- Smart banners with A/B testing capabilities for optimizing website-to-app conversions
- Advanced fraud protection mechanisms to safeguard marketing budgets
- Data export tools, including APIs and webhooks, for integrating Branch data with existing marketing stacks