Brainstork is a browser-based platform that facilitates online focus groups, in-depth interviews, and usability tests, utilizing AI for transcription and analysis. It enables researchers to manage multi-country projects efficiently while ensuring data ownership and compliance with GDPR regulations.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research methods often involve logistical complexities, high costs, and geographical limitations, hindering the ability to gather timely and comprehensive customer insights. The need for specialized software and extensive training further restricts accessibility and efficiency in conducting qualitative research.
Solution
Brainstork is a browser-based platform designed to streamline online qualitative research, offering tools for conducting focus groups, in-depth interviews, and usability tests without the need for software downloads. The platform facilitates global collaboration by enabling researchers to manage multi-country projects, schedule interviews, and recruit participants. AI-powered transcription and analysis tools automate data processing, while features like video snippets and secure data storage enhance efficiency and data security. Brainstork provides a centralized environment for researchers, moderators, and stakeholders to interact, analyze findings, and share results.
Target Audience
Brainstork is primarily targeted towards market research firms, user experience (UX) teams, customer experience (CX) departments, and innovation and strategy teams seeking to conduct online qualitative research.
Features
- Browser-based platform accessible without downloads
- AI-powered transcription and analysis of audio and video recordings
- Integrated qualitative exercises, including Miro Whiteboard collaboration
- Secure screen sharing and stimulus presentation from a built-in library
- Breakout rooms for creating group dynamics during online sessions
- Role-based access control for project stakeholders, including moderators, observers, and recruiters
- End-to-end encryption and data processing within Europe, adhering to GDPR regulations
- Customizable project folders and scheduling tools for efficient research management