Braid is a unified analytics platform that aggregates first-party performance metrics from various social media channels, enabling creators to visualize engagement and negotiate partnerships effectively. By providing customizable media kits and team collaboration tools, Braid ensures creators maintain control over their data while managing client relationships.
Funding
$6.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social media creators often struggle to consolidate performance metrics from various platforms, hindering their ability to effectively visualize engagement and negotiate partnerships. Relying on public estimates can be inaccurate, while managing client relationships and team collaborations requires efficient data sharing and access control.
Solution
Braid offers a unified analytics platform designed to aggregate first-party performance metrics from diverse social media channels, websites, and tracking links. The platform enables creators to visualize key performance indicators, measure link clicks, and compare verified metrics with public estimates. Braid facilitates team collaboration by allowing creators to invite teammates, manage talent rosters, assign roles, and categorize networks with shared tags. Furthermore, it simplifies partnership management through customizable media kits, regional data filtering, and web analytics to track client engagement.
Target Audience
Braid primarily targets professional social media creators, influencers, and their management teams who need a comprehensive analytics and collaboration platform to manage their online presence and partnerships.
Features
- Aggregates performance metrics from social media platforms, websites, and tracking links into a single dashboard.
- Provides customizable media kits and onesheets for sharing performance data with clients.
- Offers team collaboration tools with role-based access control and talent roster management.
- Enables the creation of websites to engage audiences directly.
- Includes tracking links to measure clickthroughs and referrers.
- Allows filtering of data by region to refine pitches for specific clients.
- Offers SMS subscriptions for engaging followers with updates and offers (add-on).