Bowtie is a fully digital insurance platform for Hong Kong consumers that lets users browse, compare, and purchase personal health, life, critical‑illness, and accident policies online without an agent. Its AI‑driven recommendation engine matches users to suitable coverage in under a minute, while tools like an online claim calculator, paper‑less claim submission, and rewards such as BowtieCash simplify management and incentivize claim‑free behavior.
Funding
$70M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in Hong Kong often face time‑consuming paperwork, limited access to agents, and opaque product comparisons when trying to purchase personal insurance. This creates barriers to obtaining appropriate health, life, critical‑illness, and accident coverage.
Solution
Bowtie provides a fully digital insurance platform that lets users browse, compare, and purchase a wide range of personal insurance plans online without needing a sales agent. An AI‑driven recommendation engine suggests suitable policies in under a minute based on the user’s life stage and needs. The platform includes a claim calculator and a streamlined online claim submission process, reducing administrative friction. Integrated reward features such as BowtieCash and switching‑fee waivers incentivize claim‑free behavior and policy migration. Users can manage policies, view documents, and access support through a unified web portal, delivering a transparent and convenient end‑to‑end insurance experience.
Target Audience
Bowtie targets Hong Kong individuals and families seeking affordable, easy‑to‑purchase personal insurance, including health, life, critical‑illness, and accident coverage.
Features
- Comprehensive catalog of voluntary health, term life, critical illness, accident, and supplemental plans
- AI‑powered “1‑minute” recommendation tool that matches users with appropriate coverage
- Interactive plan comparison tables and detailed product pages for informed decision‑making
- Online claim calculator and paperless claim submission with real‑time status tracking
- BowtieCash rewards program that credits users for claim‑free periods and policy switches
- Automatic switching discounts offering up to 12 months of premium waivers for eligible transfers
- Mobile‑responsive portal with secure login for policy management and document storage