Bounty Media is a consumer data-sharing platform that connects brands with over 400 million consumers in Southeast Asia, facilitating the acquisition of consent-based, GDPR-compliant personal and zero-party data. The platform addresses the challenge of replacing third-party data with transparent, consumer-controlled data sharing, enabling brands to target hyper-specific audiences effectively.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AIBKPAVFounders
Product
Problem
Brands struggle to acquire high-quality, consent-based consumer data at scale, especially in Southeast Asia, due to increasing privacy regulations and the decline of third-party data. This makes it difficult to effectively target specific audiences and personalize marketing efforts.
Solution
Bounty Media offers a consumer data-sharing platform that connects brands with over 400 million consumers in Southeast Asia, facilitating the acquisition of GDPR-compliant personal and zero-party data. The platform enables consumers to share their data in exchange for access to products, services, and content they desire. By replacing reliance on third-party data with transparent, consumer-controlled data sharing, Bounty Media allows brands to target hyper-specific audiences with greater precision and build trust with consumers. The platform integrates with various partners and publishers across e-commerce, mobile data, e-wallets, and other categories.
Target Audience
The primary target audience consists of global advertisers and brands seeking to acquire consent-based, privacy-compliant consumer data at scale in Southeast Asia.
Features
- Consent-based data acquisition ensuring compliance with GDPR and other privacy regulations
- Access to over 400 million consumers across Indonesia, Thailand, Malaysia, and the Philippines
- Integration with paywalls, e-commerce platforms, mobile data providers, and other digital services
- "BountyPay" payment platform enabling consumers to exchange data for access to desired content and services
- Granular targeting capabilities to reach hyper-specific consumer segments