Bought automates the resale of pre‑owned items by turning email purchase receipts into a digital wardrobe that includes product details and photos. The platform recommends items to sell, creates listings with price suggestions, and arranges doorstep pickup and shipping through a logistics partner, while handling payments in an in‑app balance.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OFounders
Product
Problem
Most consumers keep items they no longer use in closets or drawers because selling them is time‑consuming: they must locate the items, create listings, photograph, price, and arrange shipping. Consequently, an estimated 95% of resale‑eligible goods never reach the second‑hand market.
Solution
Bought automates the entire resale workflow for consumers. By connecting a user’s email (Gmail or Outlook), the platform extracts purchase receipts to build a digital wardrobe with product details and images. The system suggests items to sell, generates listings, and provides price estimates. Sellers accept offers with a single tap, after which a partnered courier (Wolt) picks up the item from the doorstep, handling packaging and shipping. Payments are deposited into the user’s Bought balance, which can be withdrawn or spent within the app, enabling a frictionless, end‑to‑end second‑hand selling experience.
Target Audience
Primary users are private consumers who want to declutter and earn from pre‑owned goods without the hassle of traditional resale platforms.
Features
- Automatic import of purchase history from email receipts, creating a ready‑to‑sell inventory with product data and photos
- AI‑driven recommendation engine that identifies optimal items and timing for resale
- One‑click listing creation with pre‑filled descriptions and price suggestions
- Integrated logistics partnership with Wolt for doorstep pickup and delivery, eliminating packaging and shipping effort
- In‑app balance management allowing users to withdraw funds or use earnings for purchases
- Secure buyer‑seller communication tools and transaction tracking within the platform