Bottle Hero aggregates over 10,000 wines and spirits sourced directly from specialty shops and producers. The platform offers a curated selection of fine wines, including specific varietals and regional selections like Burgundy and Champagne. Customers benefit from transparent pricing, expert curation by sommeliers, and reliable delivery across Europe.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Consumers seeking premium wine, spirits, and craft beer often face limited selection and inconvenience when relying solely on local brick-and-mortar stores. This can make it difficult to discover new favorites or access specialized beverages without extensive travel or research.
Solution
Bottle Hero is an online marketplace that directly connects consumers with a curated selection of wine, spirits, and craft beer from local merchants. The platform aggregates offerings from multiple local partners, providing a diverse catalog in one convenient location. Customers can easily browse, compare, and order their preferred beverages for doorstep delivery, eliminating the need to visit multiple stores. Bottle Hero also features recommendations from top sommeliers, offering expert guidance and facilitating discovery of new and interesting products.
Target Audience
The primary target audience includes consumers in Denmark seeking a convenient way to purchase curated wine, spirits, and craft beer from local merchants, as well as those looking for expert guidance in discovering new beverages.
Features
- Aggregated product listings from multiple local merchants for a wide selection
- Curated selection of wine, spirits, and craft beer
- Direct-to-door delivery for convenient access to premium beverages
- Sommelier recommendations to guide purchasing decisions
- Search and filtering tools to easily find specific products or categories
- "Smagekasser" (tasting boxes) offering curated selections around a theme
- Informative blog content including producer spotlights and wine guides
- MitID age verification to comply with Danish alcohol sales regulations