This platform incentivizes recycling by allowing users to deposit bottles and cans in exchange for digital rewards. Users can redeem their recycling credits for a variety of perks, including in-game content, streaming subscriptions, and gift cards.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional container deposit systems (DRS) can be inconvenient, requiring consumers to physically return containers to designated recycling facilities to receive their deposit refunds. This process can be time-consuming and may not incentivize recycling effectively.
Solution
Bottel is a software platform that integrates with existing recycling machines to streamline the deposit refund process and incentivize recycling. By installing Bottel's software, recycling machines can automatically convert deposit refunds into Bottelcoin, a digital currency stored in a user's digital wallet. Users can then spend Bottelcoin on discounted deals within the Bottel Store, creating a closed-loop ecosystem that rewards recycling. The platform also provides data-driven insights to deposit system operators, enabling targeted initiatives to increase recycling rates.
Target Audience
Bottel targets consumers participating in container deposit systems, deposit system operators, and businesses looking to engage in sustainable marketing.
Features
- Seamless integration with existing recycling machines, requiring no coding for deposit system operators
- Automatic conversion of deposit refunds into Bottelcoin, a proprietary digital currency
- Digital wallet for storing and managing Bottelcoin
- Bottel Store offering exclusive, half-price deals redeemable with Bottelcoin
- GDPR-compliant data analytics providing insights into recycling behavior
- Campaign management tools for businesses to create green marketing initiatives
- Customer support handled by Bottel
- Mobile app available on iOS and Android