Funding
Funding not disclosed
Founders
Product
Problem
Job boards, travel sites, and e-commerce platforms struggle to maximize user engagement and revenue from both active and departing visitors. This leads to missed monetization opportunities and a reduced overall user lifetime value.
Solution
Botson provides a suite of engagement and monetization tools designed to capture value from user interactions across various digital platforms. For job boards and networks, the platform monetizes outgoing job clicks and increases on-site usage through browser notifications. It also targets exiting users with intelligent exit-intent recognition to convert them into new revenue streams. By delivering personalized content and diverse user experiences, Botson aims to significantly boost user lifetime value for its clients.
Target Audience
The primary customers are operators of job boards, travel websites, and e-commerce platforms seeking to enhance user engagement and generate additional revenue.
Features
- **Intelligent Clicks**: Monetizes outgoing clicks from job listings and other external links.
- **Browser Notifications**: Drives on-site usage and re-engagement through targeted browser notifications.
- **Exit Intent Recognition**: Captures value from users about to leave the site by presenting personalized offers or content.
- **ChatBots**: Offers personalized, real-time responses to users 24/7.
- **Instant Apps**: Enhances mobile user experience and engagement.