Borong is a B2B eCommerce platform that connects retailers with suppliers, offering a marketplace for bulk purchasing of over a million wholesale products. The platform addresses the challenges of inventory management and pricing by providing better access to products and flexible payment options, enabling SMEs to optimize their operations and cash flow.
Funding
$8.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ABOIPDFounders
Product
Problem
Small and medium-sized retailers in Southeast Asia often struggle with inefficient inventory management and pricing due to limited access to a wide range of wholesale products and inflexible payment options. This can lead to difficulties in optimizing operations and managing cash flow effectively.
Solution
Borong is a B2B eCommerce platform designed to streamline the wholesale purchasing process, connecting retailers with a diverse network of suppliers offering over a million products. The platform provides retailers with enhanced access to products, competitive pricing, and flexible payment solutions like "buy now, pay later" options. Borong's marketplace and RetailGo program enable SMEs to modernize their retail operations, improve stock management, and gain access to better pricing and promotions.
Target Audience
The primary target audience includes small and medium-sized retailers in Southeast Asia looking to streamline their wholesale purchasing, optimize inventory, and improve cash flow, as well as suppliers seeking to expand their reach and scale their businesses.
Features
- Online B2B marketplace connecting retailers and suppliers
- Access to over a million wholesale products across various categories, including food & beverage, baby & kid, and household supplies
- RetailGo program to modernize retail stores with improved pricing, stock management, and promotions
- Flexible payment options, including "buy now, pay later"
- Platform for suppliers to scale their business and reach a wider audience
- Mobile application for on-the-go access
- Personalized product recommendations