The startup offers a platform that provides live dashboards and real-time analytics for trade show exhibitors, enabling them to track visitor engagement and optimize lead generation. By delivering immediate alerts and actionable insights, the tool enhances the efficiency of exhibition strategies and improves overall event outcomes.
Funding
$300K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
At trade shows, a significant portion of marketing budgets is allocated to booth presence, yet qualifying leads in real-time and ensuring effective engagement remains a challenge. Traditional methods often fail to identify and prioritize hot leads on the show floor, leading to missed opportunities and inefficient resource allocation.
Solution
Booth.guru offers a platform designed to qualify trade show leads in real-time, directly on the exhibition floor. The system encourages visitor interaction through gamified experiences, instantly offering participants a chance to win prizes. As visitors engage, Booth.guru cross-references their data against a database to identify high-potential leads, promptly alerting the exhibitor's team. This immediate notification empowers sales representatives to prioritize interactions with qualified prospects, enhancing lead conversion and maximizing ROI from trade show investments.
Target Audience
The primary target audience includes B2B companies that regularly participate in trade shows and exhibitions, particularly marketing and sales teams focused on optimizing lead generation and improving conversion rates during these events.
Features
- Interactive games to attract booth visitors and capture their information
- Real-time lead qualification based on database cross-referencing
- Instant alerts to booth staff when a hot lead is identified
- Configurable and user-friendly interface for easy setup and operation