Boost.Express is a collaborative advertising platform that enables event organizers to monetize their audience data by facilitating targeted online advertising for sponsors and exhibitors. This approach generates additional revenue streams while enhancing audience engagement through relevant, co-branded content before, during, and after events.
Funding
Funding not disclosed
Founders
Product
Problem
Event organizers often struggle to provide sponsors and exhibitors with effective advertising opportunities that deliver a high return on investment. Traditional advertising methods may lack precise targeting and fail to leverage the valuable first-party data collected by event organizers. This can lead to lower engagement and less effective lead generation for sponsors.
Solution
Boost.Express is a collaborative advertising platform designed to enable event organizers to monetize their audience data by facilitating targeted online advertising for sponsors and exhibitors. The platform allows event organizers to offer co-branded advertising opportunities that leverage event-specific data for enhanced targeting. By integrating with ad networks, Boost.Express helps sponsors and exhibitors create campaigns that deliver higher engagement, increased brand recognition, and improved lead generation. The platform provides tools for sponsors to easily publish landing pages and launch campaigns with auto-generated creatives, while also offering options for white-glove, full-service management.
Target Audience
The primary users are event organizers looking to diversify revenue streams and provide enhanced advertising opportunities for sponsors and exhibitors, as well as sponsors and exhibitors seeking more effective lead generation and higher ROI from event-related advertising.
Features
- Integration with ad networks to facilitate targeted online advertising campaigns.
- Co-branded advertising opportunities that leverage event-specific data.
- Tools for sponsors to publish landing pages and launch campaigns with auto-generated creatives.
- Lookalike audience extension to drive more attendees to events.
- Transparent revenue share model for event organizers.
- Pre-moderation of all advertising content for compliance.
- Audience segments collected within ad network accounts to ensure data security.
- Options for both self-service and white-glove, full-service campaign management.