Boostr is a CRM and order management platform tailored for the media advertising industry, providing real-time data integration and automated workflows to enhance sales efficiency and operational accuracy. It addresses the complexities of campaign management and revenue forecasting, enabling teams to streamline processes and improve profitability through reliable financial insights.
Funding
$10.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
VPFounders
Product
Problem
Media advertising sales teams often struggle with fragmented data, manual workflows, and a lack of real-time visibility into campaign performance, leading to inefficiencies and inaccurate revenue forecasting. Disconnected systems across sales, ad operations, and finance hinder collaboration and make it difficult to optimize pricing, packaging, and product strategies.
Solution
Boostr is a unified CRM and order management system (OMS) designed specifically for the media advertising industry, providing a centralized platform for managing sales pipelines, automating workflows, and gaining real-time insights into campaign performance. The platform integrates sales, ad operations, and finance data into a single source of truth, enabling teams to collaborate more effectively and make data-driven decisions. Boostr streamlines processes from proposal generation to billing and reconciliation, improving sales efficiency, operational accuracy, and revenue forecasting.
Target Audience
Boostr primarily targets media agencies and publishers looking to streamline their ad sales processes, improve forecasting accuracy, and increase revenue.
Features
- CRM functionality tailored for media sales, including sales activity tracking, contact management, and pipeline management.
- Order management system (OMS) to support omnichannel media businesses, including digital, print, and broadcast.
- Automated workflows for campaign building, delivery pacing, and forecasting.
- Real-time reporting and analytics on sales performance, product performance, and client performance.
- Integration with MediaOcean Prisma for electronic insertion orders (EIO).
- Proposal IQ feature to automatically generate optimal proposals based on client, vertical, and marketing objectives.
- Commission management system for simplifying incentive compensation.