Boomerangme provides an AI-powered customer engagement platform that enables businesses to deploy digital loyalty cards directly into Apple/Google Wallet. The platform automates customer retention through personalized push notifications, SMS, and email campaigns integrated with POS systems. This solution helps businesses increase customer visits, average order value, and track real-time ROI from loyalty programs.
Funding
$400K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to retain customers in competitive markets due to a lack of effective and engaging loyalty programs. Traditional loyalty solutions often involve cumbersome physical cards or require significant investment in custom mobile applications. This makes it difficult for businesses, especially local ones, to implement and manage rewarding loyalty programs.
Solution
Boomerangme provides a digital loyalty card platform that enables businesses to create and manage customized reward programs directly integrated with customers' digital wallets. The platform supports various types of digital loyalty cards, including punch cards, cashback cards, membership cards, and discount cards. Businesses can use a stand-alone scanner app to process transactions or integrate the platform with existing POS and CRM systems. Boomerangme also offers customer engagement tools such as push notifications, SMS mailings, and a customer data platform with RFM analysis to help businesses stay connected with their customers and track loyalty program ROI in real-time.
Target Audience
Boomerangme primarily targets local business owners, marketers, agencies, and franchise chains across various industries, including food and beverage, beauty, retail, medicine, and hospitality.
Features
- Digital loyalty cards compatible with online wallets, eliminating the need for physical cards
- Support for multiple loyalty program types: punch cards, cashback, membership, rewards, discount, coupon, and gift cards
- Stand-alone scanner app for processing transactions without POS integration
- Integration capabilities with existing POS and CRM systems via API
- Customer engagement tools: 2-way communication, referral program, feedback collection, push notifications, SMS/email marketing
- Customer Data Platform (CDP) with RFM analysis for customer segmentation and targeted promotions
- AI-powered marketing assistant (Richie) for automated loyalty program setup and management
- Analytics dashboard to track loyalty program performance and ROI
- White-label SaaS option for agencies to offer loyalty solutions under their brand