Bonfire Analytics provides a web‑based market intelligence platform that aggregates millions of provider profiles, billions of claims, and extensive population health data to help pharmaceutical, med‑tech, and health‑service commercial teams identify high‑value providers and regions. Users can define target criteria, visualize market size, and rank providers by buying potential, with referral pathway mapping and API/CRM integration for data‑driven sales and market access decisions.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Healthcare companies struggle to identify and engage the right providers and organizations because they lack comprehensive market data, leading to inefficient outreach, low conversion rates, and weak business cases for sales initiatives.
Solution
Bonfire Analytics offers a web‑based market intelligence platform that aggregates millions of provider profiles, billions of medical and prescription claims, and extensive population health metrics such as disease prevalence and social determinants of health. Users define their ideal customer profile and target patient populations, then receive tailored insights that size addressable markets, highlight high‑value regions, and rank providers by buying potential. The platform also maps referral pathways and patient journeys, enabling sales teams to prioritize outreach to the most influential referral partners. All data can be accessed directly in the dashboard or integrated into existing CRM systems, allowing rapid, data‑driven commercial decisions such as market entry, territory planning, and resource allocation.
Target Audience
Primary customers are commercial growth, sales, and market access teams at pharmaceutical, med‑tech, and health‑service companies that need data‑driven targeting of healthcare providers and organizations.
Features
- Integrated dataset covering >2 million providers, >300 million lives in claims, and >1,000 SDOH variables
- Market segmentation tools that size addressable markets by condition prevalence and geographic region
- Provider targeting engine that filters organizations based on custom ICP criteria, payer mix, and claims volume
- Referral intelligence visualizations that trace patient flow and identify high‑impact referral partners
- Deep‑dive provider and organization profiles with claims activity, affiliations, and demographic insights
- Web dashboard with export options and API/CRM integration for seamless workflow incorporation