The startup offers an online job searching platform that utilizes algorithmic filtering to match students with internships and work-study opportunities while providing feedback on application outcomes. Companies can enhance their recruitment efforts by advertising on social media, attracting pre-qualified candidates and streamlining the hiring process.
Funding
$470K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional recruitment methods often fail to reach passive candidates and struggle to effectively target talent on social media platforms. This results in lower candidate engagement, increased time-to-hire, and difficulty in building a strong employer brand online.
Solution
Bonanza provides a marketing and advertising solution that enables companies to source qualified candidates and enhance their employer brand through targeted social media campaigns. The platform leverages algorithms to optimize ad placements across platforms like Meta, Snapchat, X, and TikTok, ensuring maximum visibility to both active and passive job seekers. Bonanza offers customizable candidate application funnels optimized for mobile devices, which pre-qualify candidates and integrate with existing applicant tracking systems (ATS). This allows recruiters to streamline the hiring process, focusing on the most suitable profiles while automating initial screening and candidate management.
Target Audience
Bonanza primarily targets HR departments and recruitment teams within companies of all sizes, particularly those looking to expand their reach to passive candidates and improve their employer branding on social media.
Features
- AI-powered ad campaign optimization across multiple social media platforms
- Customizable, mobile-first application funnels for enhanced candidate experience
- Automated candidate pre-qualification based on specific job requirements
- Integration with over 30 ATS platforms for seamless data transfer
- Brand love index to measure the attractiveness of the company based on interactions with the ads
- Real-time data analytics and reporting on campaign performance
- Option to use Bonanza's accounts for ad campaigns
- Option to create original visuals based on the company's brand guidelines