Bold Metrics utilizes AI-powered digital twin technology to create precise body measurements for online shoppers, enabling accurate size recommendations without the need for physical fitting. This approach reduces fit-related returns and enhances customer satisfaction by providing a personalized shopping experience.
Funding
$12.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online apparel shopping is often hindered by inaccurate sizing, leading to fit-related returns, increased costs for retailers, and a frustrating experience for consumers. Traditional size charts and generic recommendations fail to account for individual body variations and fit preferences.
Solution
Bold Metrics offers an AI-powered body data platform that creates digital twins of shoppers to provide precise size recommendations for apparel brands and retailers. The platform maps over 50 individual body measurements without requiring scanning, photos, or measuring tapes, delivering tailor-level accuracy. By analyzing customer body data, Bold Metrics enables brands to optimize technical designs, analyze size charts, and personalize the eCommerce experience, ultimately increasing conversion rates and reducing fit-related returns.
Target Audience
The primary target audience includes apparel brands, eCommerce retailers, and custom clothiers seeking to improve fit accuracy, reduce returns, and enhance the online shopping experience for their customers.
Features
- AI-driven digital twin technology that maps over 50 body measurements
- Style-by-style size recommendations based on individual body data
- Virtual Sizer API for recommending the right size
- Smart Size Chart to help customers pick their preferred fit
- Apparel Insights™ to unlock consumer data for design and distribution optimization
- Virtual Tailor solution for custom clothiers
- Contactless Fit™ for in-store size recommendations without fitting rooms
- Integration and onboarding support for seamless implementation