BoldHue is a patented smart device that uses a skin-scanning wand to analyze individual skin tones and create a perfectly matched foundation at home. This technology eliminates the uncertainty of selecting foundation shades, providing a customized solution that enhances inclusivity in the beauty industry.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Selecting the right foundation shade is a persistent challenge for many makeup users, leading to mismatched tones and dissatisfaction with cosmetic products. Current shade-matching methods often rely on subjective assessments or limited in-store consultations, failing to account for individual skin variations and lighting conditions. This results in wasted product, frustration, and a lack of inclusivity for diverse skin tones.
Solution
BoldHue offers a personalized foundation solution through a patented smart device that analyzes individual skin tones using a skin-scanning wand. The device captures data from multiple facial points to create a perfectly matched foundation blend at home. This technology eliminates the guesswork of shade selection, providing a customized cosmetic experience. The system uses a dermatologist-approved, vegan, clean, and cruelty-free formula that combines skincare-forward moisturizers and antioxidants.
Target Audience
BoldHue targets individual makeup users seeking a personalized and accurate foundation shade match, particularly those with diverse or hard-to-match skin tones.
Features
- Patented skin-scanning wand to analyze skin tone at multiple points on the face
- Automated foundation mixing process within the BoldHue device
- Universal foundation formula suitable for various skin types
- Vegan, clean, and cruelty-free ingredients
- Moisturizing and antioxidant-infused formula for a natural, radiant look
- Compact starter kit containing all necessary tools for creating a custom foundation