The startup operates a digital marketing management platform that simplifies influencer marketing and content sourcing through data-driven analytics and user-generated content integration. This platform enhances customer engagement and sales by connecting brands with authentic influencers and relevant content creators.
Funding
$13.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently manage influencer marketing campaigns and source authentic user-generated content (UGC) at scale. Traditional methods involve tedious manual outreach, fragmented communication, and complex payment processes, leading to increased administrative overhead and inconsistent brand messaging.
Solution
Boksi offers a unified platform designed to streamline influencer collaborations and simplify UGC sourcing, enabling brands to connect with creators, manage campaigns, and acquire content in a centralized environment. The platform provides tools for discovering relevant influencers based on audience demographics and performance metrics, AI-powered brief generation, and direct communication channels to facilitate seamless collaboration. Boksi automates administrative tasks such as contracting, payments, and reporting, while ensuring brand control through content review and approval workflows. The platform also allows brands to purchase content usage rights directly from creators, enabling versatile content deployment across various marketing channels.
Target Audience
Boksi primarily targets marketing teams, brand managers, and advertising agencies seeking to scale influencer marketing efforts, source authentic UGC, and reduce administrative overhead.
Features
- AI-powered brief generation tailored to brand requirements and campaign goals
- Creator Discovery Tool with filters for audience demographics, engagement rates, and content performance across TikTok and Instagram
- Centralized communication platform for direct messaging, fee negotiation, and posting-date approvals
- Automated payment processing with secure creator wallets and transparent billing
- Content review and approval workflows to ensure on-brand messaging
- Content library for storing, redownloading, and purchasing usage rights for influencer-generated content
- Campaign dashboard with detailed reporting and analytics, including first-party data from Instagram and TikTok
- User permission settings for managing team access and roles within the platform