Bodhi provides an intelligence layer for CTV advertising that analyzes creative assets to identify visual, audio, text, and brand attributes in real time. By linking these attributes to performance outcomes, it enables advertisers to optimize creative decisions, automate compliance checks, and build a cumulative knowledge base that improves campaign lift by up to 23%.
Funding
Funding not disclosed
Founders
Product
Problem
CTV advertising relies heavily on audience targeting and inventory quality, yet the creative assets that drive 50‑70% of campaign performance remain opaque, leading to wasted spend on underperforming ads and no systematic link between creative attributes and outcomes.
Solution
Bodhi adds an intelligence layer to the CTV workflow that automatically detects visual, audio, text, and compliance attributes within creative assets in real time. The platform generates actionable signals that can be fed directly into programmatic ad serving, enabling dynamic optimization of creative decisions. By correlating detected attributes with performance metrics, Bodhi provides attribute‑to‑outcome analytics that turn each campaign’s learnings into reusable knowledge. Automated compliance checks ensure ads meet platform and regulatory standards before launch, reducing the risk of costly rejections. An API‑first architecture allows seamless integration with existing data stacks, enriching the workflow without replacing existing tools.
Target Audience
Primary customers are CTV marketers, media agencies, and advertisers who manage large-scale programmatic campaigns and need data‑driven insights to optimize creative performance.
Features
- Real‑time detection of visual, audio, textual, brand, and compliance attributes across CTV creatives
- Extensible attribute library that can be customized to capture any new creative element
- API‑first integration that injects attribute signals into programmatic decision engines and ad servers
- Attribute‑to‑outcome analytics that quantify the impact of each creative element on campaign performance
- Automated quality control checks for platform specifications, brand guidelines, and regulatory requirements
- Knowledge system that aggregates insights across campaigns to inform future creative strategy