Boardwalk Marketing provides a no-code platform for marketers to automate and monetize ancillary revenue streams from existing traffic flows. The service integrates easily with any site or sign-up process to deploy various revenue options like offer walls and cross-sell ads without cannibalizing core business. This solution helps clients quickly boost margin by monetizing user behavior across their entire paid traffic ecosystem.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to monetize the majority of paid traffic that doesn't result in an immediate purchase, leading to wasted ad spend and lost revenue opportunities. Traditional methods often fail to effectively engage and convert the 98% of visitors who don't initially convert.
Solution
Boardwalk AI provides a private AI-powered recommendation engine that analyzes user behavior to optimize monetization strategies for marketers. The platform enables marketers to display multiple offers per visitor, tailoring the experience to individual audience segments and increasing earnings per customer. By automating performance management and adapting to audience behaviors, Boardwalk AI helps marketers capture revenue from previously untapped traffic. The system supports multiple monetization methods, considers order and timing, and accounts for knock-on effects to maximize ROI.
Target Audience
Boardwalk AI targets marketers and advertisers seeking to improve the monetization of their paid traffic and increase revenue from non-converting website visitors.
Features
- AI/ML-driven optimization of ad serving based on real-time user behavior.
- First-party audience building through multiple opt-ins across various brands or whitelabels.
- Automated performance management across numerous paths and flows, operating 24/7.
- Dynamic adaptation to evolving audience behaviors and preferences.
- Scalable ad serving infrastructure utilizing cloud servers for low-latency delivery.
- Offer controls for dayparting, geo-targeting, budget allocation, and duplicate prevention.
- Flexible integration with any host or web technology.